Mastering UX Design for Product Managers

Introduction

As a product manager, understanding and mastering user experience (UX) design is crucial for the success of your product. UX design encompasses the study of user behavior and psychology to provide an advanced user experience. In this blog post, we will delve into the fundamental concepts of UX design and explore how it can be applied to create products that meet user expectations and drive customer loyalty.

Understanding User Behavior and User Psychology

To design a user-centered product, it is essential to understand the intent, motivation, and behavior of your users. By analyzing customer observations, you can uncover valuable insights into their needs and wants. One useful framework for understanding user intent is the explicitness and specificity measurement. Explicit statements made by customers are easy to identify and address in your design. On the other hand, implicit requirements, inferred from customer behavior, are more challenging to pinpoint but essential for securing customer loyalty and satisfaction.

UX Frameworks for Product Managers

There are multiple UX frameworks that product managers can utilize to guide their design process. One popular framework is the hierarchy of user experience needs, inspired by Maslow’s psychological hierarchy. The framework ensures basic functionality, usability, supportive features, user confidence, and delightful elements for a desirable experience.

Another useful framework is the UX honeycomb, which breaks down the contributors to positive user experience into categories such as usability, accessibility, findability, credibility, and desirability. Product managers ensure products are useful, accessible, valuable, and engaging for target users by considering these elements.

Jesse James Garrett’s elements of user experience framework provides a comprehensive approach to UX design. It comprises five layers: user needs and site objectives, functional specifications and content requirements, interaction design and information architecture, interface design, and visual design. Following this framework ensures that product managers consider all aspects of the user experience, from conceptualization to visual aesthetics.

Measuring UX Success

Measuring UX is crucial for making informed decisions and continually improving the user experience. There are various metrics to consider, both internal and external. Internal metrics focus on measurements within the digital page, such as the frequency of back button usage or the completion of desired actions. External metrics, on the other hand, assess the user experience in the broader context, considering factors outside of the digital page, such as brand perception and customer loyalty.

Conclusion

User experience design should be a top priority for product managers. By understanding user behavior, utilizing UX frameworks, and measuring success, product managers can design products that meet user expectations and drive customer satisfaction. Remember, effective UX design goes beyond the interface—it encompasses the entire user journey and can ultimately determine the success of your product.

Leave a Comment

Your email address will not be published. Required fields are marked *

SELECT YOUR BATCH


Upcoming Cohorts of PG Diploma Program

Cohort 17

Starts: 3 Apr’21

Registrations close on 27 Mar’21
Seats Left: 3

Cohort 18

Starts: 20 Apr’21

Registrations close on 16 Apr’21
Seats Lefts: 14

Cohort 19

Starts: 18 May’21

Registrations close on 14 May’21
Seats Lefts: 15

Artificial Intelligence Program

 

Program Features

  • Learn advanced skills and gain a thorough understanding of modern AI
  • Solve Real world projects in AI
  • Learn to build AI models from the scratch
  • Not a Job Guarantee Program

Great For

  • Working professional in managerial role who want to develop core AI skills to build their career in machine learning and AI
  • Founders & Entrepreneurs who want to learn and apply AI in their own businesses
  • Management Consultants looking to understand the applications of AI across Industries
  • Senior Managers & executives wanting to develop a strategic understanding of applied AI

SELECT YOUR BATCH


Upcoming Cohorts of PG Certificate Program

Cohort 17

Starts: 22 Mar’21

Registrations close on 18 Mar’21
Seats Available: 12

Fees: $2499 $1899

 

Cohort 18

Starts: 20 Apr’21

Registrations close on 16 Apr’21
Seats Left: 14

Fees: $2499 $1899

 

Cohort 19

Starts: 18 May’21

Registrations close on 14 May’21
Seats Left: 15

Fees: $2499 $1899

 

Flipped Classroom

 

Our learners learn by discussing and debating on real-world problems and are actively involved in the solution design process.

Conventional classroom

Sage on Stage

  • A teacher shares the knowledge via live presentations
  • Teachers are at the center of the learning and considered sage on stage
  • Knowledge transfer is one-way and the focus is on knowledge retention
  • Learners don’t get to discuss their ideas or opinions in the class
  • Hence, most learners are unable to apply these concepts in their everyday work life
  • Great for scenarios, where knowledge acquisition and retention is the only focus

Flipped classroom

Guide on side

  • Learners are the center of the universe
  • Classes are meant for healthy discussions and debates on topics
  • Learners go through the material on their own provided by the mentors
  • Mentors work as guide on the side, with the learners
  • Learners develop skills on problem solving, critical thinking and self-learning – the 21st century skills that employers look for
  • Great for scenarios where application skills matter
  • 21st century skills require guide on the side. Simply acquiring knowledge is worthless now.

Launching Soon!

Request Callback

 

Let us help you guide towards your career path

  • Non-biased career guidance
  • Counseling based on your skills and preference
  • No repetitive calls, only as per convenience

If the calendar is taking time to load you can click on the link below to schedule a call:

Click here to schedule a call