Master the Problem Space: Insights from a Group PM @ Meesho, ex-Facebook

In the ever-evolving field of product management, understanding the ‘Problem Space’ is critical for setting the right direction and ensuring success. Vardhan, Group PM at Meesho and ex-Facebook Growth PM, highlights importance of problem-oriented thought process. This blog post distills wisdom from Vardhan’s insights and provides valuable takeaways for aspiring and seasoned product managers alike.

Understanding the Problem Space in Product Management

At the heart of product management lies the ability to define and solve problems effectively. The ‘Problem Space’ framework helps product managers understand customer issues and market needs. Vardhan emphasizes the Problem Space, guiding from gap identification to clear problem statement for product development.

Identifying the Target Audience and Their Needs

An essential first step in navigating the Problem Space is defining who the product is for and what issues it aims to resolve. Vardhan suggests starting with the fundamental questions: who, what, where, when, why, and how. These questions help in building a comprehensive understanding of the target audience’s habits, motivations, and current solutions to their problems.

Validating Problems and Stakeholder Requirements

With a clear target audience in mind, it’s time to validate their problems. Open-ended surveys reveal user experiences; MCQs and data analyses validate qualitative insights. This validation is crucial in determining the true pain points and priorities of the user base.

Defining Use Cases for the Problem Space

After identifying and validating the problems, product managers need to define use cases that describe how users will interact with the product. As Vardhan notes, these use cases bridge the Problem Space and Solution Space, offering a roadmap for ideation, prototyping, and testing.

Learning from Real-World Scenarios

Vardhan’s analogy compares NASA’s Space Pen with Soviet’s use of pencils in product management. Metaphor underscores importance of clearly defining problems to avoid overengineered solutions.


Anupam Yash Vardhan’s insights into the product mindset underscore the importance of spending adequate time in the Problem Space to ensure the development of successful products. This approach aligns with Anupam’s work at Meesho and his past experiences at tech giants like Facebook. By focusing on problems rather than jumping straight to solutions, product managers can create more impactful, customer-centric products that stand the test of market demands and technological change. Remember, the success of a product is as good as the thought process behind its development in the Problem Space.

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