eCommerce Product Management Interview with Bhavana A S – PM at bigbasket

Aspiring Product Managers (PMs) often face a unique challenge when venturing into the dynamic realm of E-commerce. Especially at prominent firms like bigbasket, cracking an interview demands more than just a good understanding of product management; it entails an acute comprehension of the E-commerce industry, customer experience, and on-site search optimization. Bhavana A S, a seasoned PM at bigbasket, shares insights that bridge the gap between aspiring PMs and their dream roles in E-commerce.

What It Takes to Be an E-Commerce PM

In her video, Bhavana taps into the essence of being a PM in the E-commerce space. She emphasizes the importance of storytelling skills—akin to a developer’s coding prowess for a PM. A strong PM must communicate complex features in an easily digestible manner. Equally crucial is the pace of speaking; slow and articulate speech can significantly enhance mutual understanding in professional settings.

Documentation skills also play a pivotal role. Bhavana recalls an instance of almost rejecting a candidate due to a resume that was difficult to interpret. A clear and straightforward resume is an interviewee’s first opportunity to showcase their communication skillset.

It’s not just about avoiding technical jargon; PM candidates must avoid digressing during their responses and be able to succinctly answer the interviewer’s queries. This points to the broader necessity of a PM’s ability to hone in on what’s essential swiftly.

Domain-Specific Interview Questions

Bhavana underscores the significance of understanding the nuances of E-commerce PM interviews. Specific to the bigbasket’s domain, she insists on familiarity with tech fundamentals and business acumen as it relates to retail E-commerce. Topics like conversion rates, customer retention strategies, marketplace versus inventory-led models, and essential analytics metrics such as Monthly Active Users (MAUs) are archetype examples.

Furthermore, understanding the importance of design thinking is crucial. The aesthetics of UI and the functional layout of UX significantly impact the customer shopping journey, which is a central component of a PM’s responsibilities in E-commerce.

Preparing for the E-commerce PM Interview

Tapping into her experiences, Bhavana recommends future candidates to delve into a pragmatic understanding of technology, business, and design related to an E-commerce context. This might extend to payment gateways, acquisition strategies, and the technicalities of server-client interactions, as well as a solid grasp of analytics.

The Interview Process: Best Practices and Common Pitfalls

Having been on both sides of the interviewing table, Bhavana strongly advises candidates to avoid speaking too fast, digressing from the main topic, jumping into answers without thoughtful consideration, and appearing disengaged or disorganized in video interviews.

Inclusively, she pointed out some common interview questions specific to E-commerce, such as discussing favorite apps, suggesting product improvements, and explaining behavioral situations with engineers and stakeholders.

Standing Out with Soft Skills and Cultural Fit

Technical knowledge and product management expertise notwithstanding, Bhavana highlights the essence of soft skills. She recounts rejecting candidates who, despite their qualifications, failed to demonstrate seriousness or professionalism during interviews. Attire, sitting posture, and overall respect for the interview process matter significantly.


The journey of becoming a proficient E-commerce PM is laden with challenges unique to the industry. Bhavana’s insights into the interview process at bigbasket reveal a landscape where storytelling, documentation, industry-specific knowledge, soft skills, and cultural fit are as critical as the core competencies of product management. Her approach, merging strategic preparation with personal storytelling, is the cornerstone for any aspiring PM seeking to navigate the E-commerce domain successfully. In essence, mastering the balance between technical expertise and the human elements of communication and collaboration may well be the key that unlocks the door to a thriving career in E-commerce product management.

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