Mastering Assumptions: Prioritizing Risky Product Management Assumptions

Welcome to our blog post on mastering assumptions and prioritizing risky product management assumptions. In this post, we will discuss how to identify and prioritize assumptions to minimize risk and optimize your product management strategy. Let’s dive in!

Identifying Assumptions

One of the most effective tools for identifying assumptions is the business model canvas. Examining the customer segment and value proposition reveals key assumptions to address.

For example, let’s consider a business model canvas for a company that offers fresh, healthy afternoon juices delivered to doorsteps in the neighborhood. The customer segment includes stay-at-home individuals looking for refreshing drinks to be served at their doorstep. One assumption is that the target audience is proficient in social media for marketing and sales.However, this assumption may be risky if the target audience belongs to the baby boomer population, which may not be as familiar with social media.

By connecting the dots and analyzing the details of your business model canvas, you can generate a list of assumptions. The assumption that you are least confident in becomes the riskiest assumption to tackle first.

Prioritizing Risky Assumptions

It’s crucial to prioritize the riskiest assumptions to minimize potential consequences. Addressing the riskiest assumptions first provides valuable insights to refine your product strategy.

By challenging each assumption and questioning every detail, you can ensure that your assumptions are based on solid data or established thumb rules. If you lack supporting evidence for an assumption, treat it as a test worthy of further investigation before committing resources.


Mastering assumptions and prioritizing risky product management assumptions are essential for building a successful product strategy. By leveraging tools like the business model canvas and applying a critical mindset, you can identify and address the riskiest assumptions early on. Remember to question every detail, gather data, and remain cautious. With this approach, you can minimize risk and steer your product management efforts in the right direction.

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