Airbnb is an online marketplace and a hospitality service that facilitates leasing or renting of residential properties to guests. Although today this startup needs no introduction, Airbnb did not become a billion-dollar company overnight.
The key learning objectives of this case study are to understand and consider the conceptual phenomenon of innovation; consumer-centric approaches for bringing innovation to practice; and the value of marketing for consumer-centric innovation.
The case study is to be solved in a self-paced format. We will be providing you with a sample solution and would recommend you to do a self-assessment after going through the explanation.
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These cases will typically be based on a real live project, giving you insight into what
it’s like to work at that particular organization as a PM.
We help you in evaluating your thinking process, strategic skills, and the ability to make a strong case for your
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