In this case, you will be able to analyze and evaluate the attractiveness of an industry in order to make reasoned strategic decisions; appreciate the fundamentals of strategy, competitive forces, positioning, and competitive advantage.

CASE STUDY OVERVIEW

As first set up by Larry Page and Sergey Brin in 1998, Google’s assumption was that revenue would come primarily from licensing the search technology and selling Internet servers. It was Google’s ninth employee, a 22-year-old Stanford graduate named Salar Kamangar, who concentrated on ad revenue, which was initially offered in two varieties. Ads at the top of the search page were sold the traditional way, by NY sales folk wooing wealthy clients over dinner, these clients being billed by the number of user views, or impressions, regardless of whether anyone clicked on the ad. Down the right side of the search page were the second variety of ads, aimed at smaller companies, and these could be bought online.

This case will help you develop the basic concepts of industry analysis and competitive strategy. After completion of the case, you will be able to analyze and evaluate the attractiveness of an industry in order to make reasoned strategic decisions; appreciate the fundamentals of strategy, competitive forces, positioning, and competitive advantage; evaluate a company’s resources and capabilities and their suitability to different business models; understand how an organization can be designed for a differentiation strategy in terms of its resources and capabilities; and appreciate the trade-offs involved in strategic decision making, and the strategic use of dual models.

It is to be solved in a self-paced format. We will be providing you with a sample solution and would recommend you to do a self-assessment after going through the explanation. In case you would like to discuss the problem & solution with the course instructor, you can reach out to us further on support@pragmaticleaders.io.

WHY SHOULD YOU TAKE UP PPL CASE STUDIES

We don’t believe just watching videos is enough to make you a product expert. With this in mind, we have built real-world case studies which are holistic in nature containing scientifically proven pedagogical methods to help improve learning outcomes.

capstone project

Real World Problem Solving

These cases will typically be based on a real live project, giving you insight into what it’s like to work at that particular organization as a PM.

experts

In-Depth Product Focus

We help you in evaluating your thinking process, strategic skills, and ability to make a strong case for your interview recommendations.

career guidance

Experienced Mentors

Learn with experienced industry folks with 10+ years of hands-on Product Building to analyze and develop solutions to the challenge it poses.

mentorship

Practical Skill Building

Our philosophy is that there are no right or wrong answers. We aim is to give you the best product experience since practice makes perfect.

Course Curriculum

Case Study Session 2
Case Study Google Ads 00:30:00
Upload Google Ads Assigment 1 week, 3 days
Upload your Google Ads Assignment 10, 00:00
Quiz 00:30:00
Solution 00:30:00
Self Evaluation 00:10:00
Case Study Feedback 00:01:00
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