Foursquare is a mobile app that facilitates local search-and-discovery service for its user base. Foursquare initially started as a social networking tool that allowed its users to simply check in locations they visited. However, by 2017, Foursquare has been successful in converting user data into a viable and sustainable revenue stream. As of June 2017, Foursquare receives 3 billion visits per month. This translates to 105 million global venues, and 25 million people globally who actively use the app.
This case study will enable you to look at how to commercialize new technology, while setting the best possible industry standards. You will also understand the importance of broad vs. narrow strategic positioning while applying it to your own environment.
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|Case Study Session 11|
|Case Study Foursquare||01:00:00|
|Upload Foursquare Assignment||00:10:00|
|Upload your Foursquare Assignment||10, 00:00|
|Case Study Feedback||00:01:00|