A product manager is not expected to code but is expected to be technologically literate. Starbucks’ user base is growing exponentially, it is highly mobile and modern.
A natural decision was taken to launch an app. Through this app, Starbucks aims to gain an upper hand in building its brand value by being an epitome for coffee and technology consumerism. They aim to reach a similar rate of engagement for desktop users as they have for mobile users.
Your mission, should you choose to accept it, is to help Starbucks in building a digital empire. Ready to get on the ride?
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