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Quick and easy research methods to gather user insights with Sr. UX Designer at AWS

July 29 @ 9:30 pm - 10:30 pm IST

Apurva Gupta

Sr. UX Designer at AWS

Any successful product development strategy includes gathering insights from the end-users and validating ideas and concepts with them. Products designed with and driven by users’ needs, motivations, and aspirations are more likely to succeed and grow. This webinar identifies different research methods that can be employed to gain user insights to inform product/feature decisions.

Key takeaways:
1. Overview of a design-driven product development process
2. Introduction to various research methods at different stages of the product development lifecycle.
3. Guidelines on which research method is suitable based on different contexts.

About the speaker
Apurva is a seasoned designer and has been in the design industry for almost 10 years. She holds a bachelor in Design from IIT Guwahati and a masters in HCI from Georgia Institute of Technology. Her experience spans over diverse industries including fin-tech, consumer applications, internal tools, business intelligence applications, and enterprise solutions. She has worked with companies both big and small leading end-to-end design and helping teams set-up design-first product development processes, design systems, and accessibility programs. Currently, she is the Senior UX designer at AWS leading design for databases, analytics, and AI products.

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