Influencing design as a Product Manager

A critical part of Product manager’s role is to identify the right problem to solve and define “what” part of the problem really well, so that that engineering team can work on “how” part of the problem.
From the very moment I stepped into this role, I was told that the product manager should ideally let the engineering team architect the solution and I should only be cognizant of the constraints of the solution. I tend not to agree with this argument anymore. If typical system architecture problems such as security, compatibility, reliability, inter-operability, maintainability etc. mess up the user experience of my product, I would rather step-in and work with the team to define right solution.
I would further say that architecture problems are not just engineering problems but rather a design problem. Product manager instead of just defining non-functional requirements should consider them as a design problem and work along with the designers and engineering team to arrive at a pleasurable experience for the user.
There are multiple ways that a product manager can help teams to take the right design decisions:

  • Customer empathy – Team might not be aware of the context and the pain points of the users. PM should be the advocate of the customer and walk-through the user pain points. PM would be truly successful if team empathizes with the end customer.
  • Provide right data – Team might not be aware of the implications and thinking very short term. As a PM if you can arrive at right set of data and metrics, influence the team to take right design choices.
  • Focus on simplifying – Software engineers like challenges, and the challenge of building complex system that serves a simple interface is especially alluring. As a PM if you can embrace simplicity in product and drive the same thought process within the team, it will simplify the overall experience.
  • Competency of the team – This is tough problem but a fair assessment of situation will help a PM analyze on how much risk can one entrust on the team, which is not having a competency in an area. PM should guide the team through and influence the team to acquire the required competency.

PM should be cautious that the team does not feel frustrated that solutions are handed over. PM should continue to focus on expected outcome and let the team know that focusing on above areas is a key for success of the product.

This article was originally published here.

1 thought on “Influencing design as a Product Manager”

  1. shivi

    keep the great work up!! thank you for the knowledge, time and effort you put in these articles. Source

Leave a Comment

Your email address will not be published. Required fields are marked *

SELECT YOUR BATCH


Upcoming Cohorts of PG Diploma Program

Cohort 17

Starts: 3 Apr’21

Registrations close on 27 Mar’21
Seats Left: 3

Cohort 18

Starts: 20 Apr’21

Registrations close on 16 Apr’21
Seats Lefts: 14

Cohort 19

Starts: 18 May’21

Registrations close on 14 May’21
Seats Lefts: 15

Artificial Intelligence Program

 

Program Features

  • Learn advanced skills and gain a thorough understanding of modern AI
  • Solve Real world projects in AI
  • Learn to build AI models from the scratch
  • Not a Job Guarantee Program

Great For

  • Working professional in managerial role who want to develop core AI skills to build their career in machine learning and AI
  • Founders & Entrepreneurs who want to learn and apply AI in their own businesses
  • Management Consultants looking to understand the applications of AI across Industries
  • Senior Managers & executives wanting to develop a strategic understanding of applied AI

SELECT YOUR BATCH


Upcoming Cohorts of PG Certificate Program

Cohort 17

Starts: 22 Mar’21

Registrations close on 18 Mar’21
Seats Available: 12

Fees: $2499 $1899

 

Cohort 18

Starts: 20 Apr’21

Registrations close on 16 Apr’21
Seats Left: 14

Fees: $2499 $1899

 

Cohort 19

Starts: 18 May’21

Registrations close on 14 May’21
Seats Left: 15

Fees: $2499 $1899

 

Flipped Classroom

 

Our learners learn by discussing and debating on real-world problems and are actively involved in the solution design process.

Conventional classroom

Sage on Stage

  • A teacher shares the knowledge via live presentations
  • Teachers are at the center of the learning and considered sage on stage
  • Knowledge transfer is one-way and the focus is on knowledge retention
  • Learners don’t get to discuss their ideas or opinions in the class
  • Hence, most learners are unable to apply these concepts in their everyday work life
  • Great for scenarios, where knowledge acquisition and retention is the only focus

Flipped classroom

Guide on side

  • Learners are the center of the universe
  • Classes are meant for healthy discussions and debates on topics
  • Learners go through the material on their own provided by the mentors
  • Mentors work as guide on the side, with the learners
  • Learners develop skills on problem solving, critical thinking and self-learning – the 21st century skills that employers look for
  • Great for scenarios where application skills matter
  • 21st century skills require guide on the side. Simply acquiring knowledge is worthless now.

Launching Soon!

Request Callback

 

Let us help you guide towards your career path

  • Non-biased career guidance
  • Counseling based on your skills and preference
  • No repetitive calls, only as per convenience

If the calendar is taking time to load you can click on the link below to schedule a call:

Click here to schedule a call