Airbnb is an online marketplace and a hospitality service that facilitates leasing or renting of residential properties to guests. Although today this startup needs no introduction, Airbnb did not become a billion dollar company overnight.
The key learning objectives of this case study are to understand and consider the conceptual phenomenon of innovation; consumer-centric approaches for bringing innovation to practice; and the value of marketing for consumer-centric innovation.
The case study is to be solved in a self-paced format. We will be providing you with a sample solution and would recommend you to do a self-assessment after going through the explanation. In case you would like to discuss the problem & solution with the course instructor, you can reach out to us further on [email protected]