Foursquare is a mobile app that facilitates local search-and-discovery service for its user base. Foursquare initially started as a social networking tool that allowed its users to simply check in locations they visited. However, by 2017, Foursquare has been successful in converting user data into a viable and sustainable revenue stream. As of June 2017, Foursquare receives 3 billion visits per month. This translates to 105 million global venues, and 25 million people globally who actively use the app.
This case study will enable you to look at how to commercialize new technology while setting the best possible industry standards. You will also understand the importance of broad vs. narrow strategic positioning while applying it to your own environment.
It is to be solved in a self-paced format. We will be providing you with a sample solution and would recommend you to do a self-assessment after going through the explanation. In case you would like to discuss the problem & solution with the course instructor, you can reach out to us further on email@example.com.